Project background
A promising Indian startup reached out to us for insights into the Indian Snack Food market. They wanted to launch their food products in a similar category and want to know about their target audience. Our market intelligence team drafted a set of questions in response to the client’s request.
How we solved it
We thoroughly studied the market and conducted primary research on a sample size of 6500 customers. A set of questions was drafted, primarily focused on solving the client’s requirement. Below are the questions that were included in the questionnaire:
- How often does a person take snacks
- Demographic questions related to the customer:
- Place where the customer belongs
- Age group of the customer
- Marital status of the customer
- Working status of the customers
- What are the taste preferences of a customer
- Does a customer look for the nutritional value of a food packet
- Does a customer seek products without any artificial additives
- Will a customer prefer to try a new snack advertised on social media
- Does a customer have a preference to choose a snack that matches their fitness goals
- Does a customer choose snacks over social media
Contact Us
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- +91 172-2972262
- info@sraas.com
In addition to the above questions, customers were asked many others directly addressing the client’s needs.
Our marketing team utilized various social media platforms to collect this data. Over 10,000 forms were distributed, and 6,500 people completed the questionnaire.
Upon successfully collecting the required questionnaire, our team analyzed the data and identified some interesting facts about Indian consumer preferences.
The client had two major queries: WHO IS THE TARGET AUDIENCE, and WHAT ARE THE PREFERENCES OF THE TARGET AUDIENCE? Our team successfully answered these queries, along with other crucial information, in a comprehensive market intelligence report. Below are some of the snapshots from the report:
The Final Outcome:
The client integrated the report results into their planning process and developed products that align with customers’ preferences, as the report noted. Also, the client specifically targeted their customer segment through the required channels. For instance, they have targeted the 18-30 age group with fitness-aligned products. Today, the company is running successfully and has launched 50+ snack varieties in different locations in India.
