Tracking the competitive advantage of a company’s business initiative, be it a new product launch, version update, or marketing innovation, has become an essential component; we evaluate the company’s innovative initiative and determine whether it creates a headwind or tailwind for its competitors.
- We follow a 20-parameter rubric spanning research activity, IP, market, M&As, Startups, funding news, and competitor activity in a similar space to determine the company’s position regarding its innovative initiative.
- We prepare a detailed report highlighting areas where the initiative is in a leading or lagging position concerning its competitors.
