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This report presents a comprehensive essentiality analysis of SK Telecom’s patent portfolio with respect to the VVC/H.266 standard. The analysis covered key technological areas of block-based, predictive coding, Advanced Intra/Inter Prediction Enhancements, Transformation, quantization, and filtering.

This report aims to delve into the VVC patent landscape, focusing on the essential technologies that are critical to standard compliance. Though VVC was finalised in 2020, its design anticipates future media trends, offering support for emerging applications such as 8K video, 360-degree content, light field imaging, and adaptive streaming.

An extensive search of patent databases yielded an initial dataset of around 12,000 patents in our categories of interest, and the extracted dataset is before the publication of the first version of HEVC, i.e., 2013. Of these, around 6k unique patent publications are categorised as VVC, based on their abstracts, summaries, and claims related to H.266 technology.

What you’ll get:

  • Essentiality analysis of SK Telecom's patent portfolio

  • Relevant independent claim

  • Target entity of independent claim

  • Patents that are potentially essential to VVC standard

  • Patents that are potentially non-essential to VVC standard

Description

To identify relevant patents, comprehensive searches were conducted across multiple patent databases using a combination of search strings, IPC/CPC classifications, and VVC–specific keywords. Since the VVC standard was officially published in August 2020, the search focused exclusively on patents with a priority date on or before August 2020.

The development of VVC was marked by a surge in patent activity, particularly between 2017 and 2020, as researchers raced to contribute novel techniques that would define the future of video compression. These patents underpin a wide array of sophisticated coding tools introduced in the standard, including quad-tree plus multi-type tree (QTMT) block partitioning, advanced intra/inter prediction, affine motion compensation, and transform skip techniques, all of which collectively enable up to 50%-bit rate reduction over HEVC for the same visual quality.

Frequently asked questions

What does this report say about SK Telecom’s patents and the VVC standard?
It presents an essentiality analysis of SK Telecom’s patent portfolio with respect to the VVC/H.266 standard. The analysis covers block based predictive coding, advanced intra and inter prediction enhancements, transformation, quantization, and filtering. Those areas map to functions a compliant H.266 encoder or decoder has to implement. The report also places the portfolio inside the wider VVC patent landscape, so a reader can see which filings sit closest to the parts of the standard that matter for compliance.

How were the VVC patents identified for this analysis?
Searches ran across multiple patent databases using a combination of search strings, IPC and CPC classifications, and VVC specific keywords. Because the VVC standard was published in August 2020, the search focused on patents with a priority date on or before August 2020. Those searches returned an initial dataset of around 12,000 patents in the categories of interest. From that set, around 6,000 unique patent publications were categorised as VVC on the basis of their abstracts, summaries, and claims relating to H.266 technology.

Why does the report look beyond current video applications?
Because VVC was designed with later media formats in mind. The standard was finalised in 2020, and its design anticipates applications such as 8K video, 360 degree content, light field imaging, and adaptive streaming. Patent activity rose sharply between 2017 and 2020 as contributors raced to shape the compression tools that ended up in the specification. Reading the portfolio against that backdrop shows which filings target features that will carry weight as these applications reach the market.

How can I request this VVC report?
The report is supplied on request through the contact page on the website. There is no download on the product page, so send an enquiry and the team will respond with the report and answer questions about its contents. Scope can be adjusted before delivery. A request may focus on a particular set of VVC technology areas, narrow the list of patents under review, or ask for more detail on the claim mapping behind each finding.