Growth & Strategy Advisory
Growth and strategy advisory helps an organization move from ambition to action. The work identifies and prioritizes high-impact growth opportunities, assesses new businesses and adjacencies, and shapes portfolio strategies that align resources with long-term value creation — covering market attractiveness, entry sequencing and strategic roadmaps.
Who it's for: leadership teams setting the next growth agenda, corporate strategy and business development groups weighing adjacencies, and boards deciding how to allocate resources across a portfolio over the coming planning cycle.
What this covers
We work with leadership teams to move from ambition to action, across five connected pieces of work.
- Growth opportunity identification & prioritization, ranked by attractiveness and fit.
- New business & adjacency assessment, tested against the core business rather than in isolation.
- Portfolio strategy & resource allocation, aligning resources with long-term value creation.
- Market attractiveness & entry sequencing, since some entries only make sense after an earlier move.
- Strategic roadmap development, tying the chosen moves to a timeline and a set of decision points.
Market research vs. strategy advisory
Research is usually an input to the advisory work rather than a substitute for it.
Market research
Describes a market — answers questions about size, segments, customers and competitors.
Strategy advisory
Decides what to do about it — weighs those answers against the organization's own capabilities and resources, and produces a ranked set of moves with a sequence and a roadmap.
How opportunities are ranked
Opportunities are ranked on how attractive the market is and how well it fits the organization. Sequencing then matters as much as the ranking, because some entries only make sense after an earlier move has been made.
Attractiveness
Demand, growth, market structure and competitive intensity.
Fit
Capabilities, existing assets, channels and the resources a move would need.
What you receive
- A prioritized list of growth opportunities with the reasoning behind the ranking
- Assessments of new businesses and adjacencies, including market attractiveness and entry sequencing
- A portfolio strategy view showing how resources map to long-term value creation
- A strategic roadmap and a working session with the leadership team on next steps
Frequently asked questions
What is growth and strategy advisory?
It's advisory work that turns growth ambition into a set of choices a leadership team can act on. It identifies where growth could come from, tests which of those options are attractive, and sequences them. The scope covers new businesses and adjacencies, portfolio strategy and resource allocation, market attractiveness and entry sequencing, and the roadmap that ties the choices to a timeline.
How does it differ from market research?
Market research describes a market. Strategy advisory decides what to do about it. Research answers questions about size, segments, customers and competitors. Advisory work takes those answers, weighs them against the organization's own capabilities and resources, and produces a ranked set of moves with a sequence and a roadmap. Research is usually an input to the advisory work rather than a substitute for it.
How are growth opportunities prioritized?
Opportunities are ranked on how attractive the market is and how well it fits the organization. Attractiveness covers demand, growth, structure and competitive intensity. Fit covers capabilities, existing assets, channels and the resources a move would need. Adjacencies are assessed against the core business rather than in isolation. Sequencing then matters as much as the ranking, because some entries only make sense after an earlier move has been made.
What does a strategic roadmap contain?
A strategic roadmap sets out the chosen moves in order, with what each one requires. It typically names the opportunities being pursued, the sequence of entry, the resources and capabilities each step needs, and the decision points where the plan should be reviewed. The roadmap connects the portfolio strategy to a timeline, so resource allocation follows the priorities rather than the other way round.
Start a growth strategy engagement
Tell us the growth agenda and the timeframe, and we'll scope the work.
